Michelle Nicole Enterprises, LLC

Optimize, Monetize, and Justify Event ROI


Design Your Event Runsheet 1:1 with Michelle Nicole

Customize Your Event Clarity Assessment
Develop an Effective Customer Journey - Before, During, and After
Map Your Event Framework Roadmap
Monetize Your Ticket & Sponsorship Offering Matrix
Build Your Event Logistical Timeline Checklist 
Build Your Event Team Checklist 
Build Your Event Stack Checklist
5 Phases to Design Your Event Runsheet Framework

What to Expect:

  • Two 5 hour onsite implementation VIP days with Michelle Nicole McNabb
  • Travel & Accommedations to Alexandria, Virgina or National Harbor, Maryland Included
  • 100 Days Action Plan with Event Success Manager
  • Six 1:1 Calls with Event Success Manager: Onboarding Success Plan + One for each phase 
  • Access to Michelle Nicole McNabb's Weekly Office Hours
  • MasterClass 'n' Events Vault of Resources and Tactical Exercises
  • Included implementation workshops and virtual events

Scalability: Justify Event ROI
Systemization: Get Unstuck and Ease Overwhelm with Streamlined Processes 
Sustainability: Align Event Ecosystem Stakeholders  


NOW $12,500.00

Design Your Event Runsheet 1:1 with Michelle Nicole

MasterClass 'n' Events Design Your Event Runsheet: 5 Phase Framework Program

Phase 1: Event Clarity Evaluation
Before anything else, we will evaluate the event for clarity, worthiness, and intention. This initial assessment is critical to identify the “broken bridges” and
strengthen the foundation of the event campaign.
Phase 2: Develop an Effective Event Customer Journey
Let’s build the ideal customer journey! Using our highly regarded A.C.D.C. | T.N.T. method, we will develop effective outreach, nurturing, sales and metric tactics that will maximize client acquisition.

Phase 3: Monetize, Optimize & Justify Event ROI
Get the most bang for your $$$ leveraging events! Here, we’ll dive into monetizing event platforms, sponsorships, technology, and more. This module is crucial to the management of stakeholder expectations, clear communication of goals/objectives, and setting up worthwhile metrics/analytics. 
Phase 4: Manage 'n' Execute The 6 Foundations
Time to execute! By implementing our six foundations for event management— Strategy, Logistics, Outreach, Nurturing, Sales, and Metrics.
We’ll justify event ROI and convert the event into effective business opportunities.
Phase 5: 
Project Management to People Management
Now you’re ready to evolve! With the event mapped out, it’s time to take off the “project manager” hat and put on the “people manager” hat instead. This module will cover everything you need to know about navigating the switch from self management to team management through communication styles, delegation of tasks, managing expectations, and more!

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Michelle Nicole Enterprises, LLC | DBA Emenee Management 'n' Events

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